SERATA Hard
espresso

Packaging Design

A hard espresso for on the go. This brand innovation product was in the pipeline for production and was just missing a killer can that would stand out on the liquor shelf. Inspired by the Italian word for evening, Serata is an authentic Italian espresso martini made for the road. The semi circle pattern evokes the feeling of many sunsets and the potential of a night to come.

Key Contributions

I adopted this design project from Cullen Whitmore and the rest of the Madwell design team. I worked to apply that branding to the packaging system, a 200ml can, and a 4-pack box.