Mental Health Coalition

May is mental health awareness month, which is the perfect opportunity for the Mental Health Coalition to shine the spotlight on themselves and their offering. In the wake of 2020 as our society lived through a pandemic and altered their ways of living drastically, mental health is more important than ever before. Our challenge was to get Mental Health Coalition’s current target and the target of their partner’s to understand the Coalition’s role in the mental health space by elevating planned content during the month of May that is shareable, attention grabbing and thought provoking. 

Key Contributions

As a designer on this project, I helped to turn the MHC branding into an educational and shareable social campaign surrounding their 121 series. As part of the campaign, we story boarded animated assets, built out carousels of detailed mental health information and resources, and formatted templates for the team to update as live interviews launched on Instagram. We teased the big talks with treated headshots and followed up with key quotes and a recap video of the events highlights.