Lateral
Fulfillment

Branding

Lateral thinking is the process of solving problems by an indirect and creative approach. Lateral Fulfillment is a shipping company committed to creating the best solutions for their customers, which means adapting and finding new paths forward. The future of fulfillment is Lateral.

Key Contributions

In my role as a designer on this project, I focused on creating various logo marks that showcased different strategic aspects of Lateral Fulfillment. I also worked on pairing typefaces with the logos, building color palettes, and designing custom mockups to visualize the brand.