REAL MEDICINE
MADE CLEAN

Launched in 2017, Genexa is the world’s first and only clean medicine company. Their products have the same active ingredients you need, but without the artificial ones you don’t. It’s real medicine made clean, because that’s what people deserve. Our challenge was to a POV on a consistent product architecture and packaging system that can flex with Genexa’s growth journey. All while reinforcing the brand as the owners and leaders of clean medicine (raising awareness), and optimizing what’s already been proven effective in their re-brand (driving consistency and recognition).

Key Contributions

As a designer on this project I worked with my team to explore ways to optimize the existing Genexa packaging. The rounds of exploration included a deep dive into the details of the packaging hierarchy. We explored flavor icons, ingredient and symptom labels, new and existing animal illustrations, age identifiers and more as shown below. We collaborated in a shared Figma document so we could collaborate and share ideas quickly and fluidly, then built out print mechanicals of final selected designs.