adcouncil

Campaign Development

PSA campaign created pro-bono for AdCouncil and the National Highway Traffic Safety Administration (NHTSA).
Just say no. Not to getting high (legally), but to driving while you are. It’s simple: if you feel different, you drive different.

Key Contributions

This project entailed extensive research into past PSA campaigns, analyzing their effectiveness and identifying pitfalls to avoid. It involved rigorous brainstorming and concept development aimed at creating a relevant ad that resonates with the audience. This challenging endeavor required significant script development, exploration of various design directions, and careful consideration of copy tone. Furthermore, it demanded mindful execution across a spectrum of media platforms, including out-of-home, print, digital, and live-action campaign assets.